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Join us in spreading #asianjoy throughout Asian American Pacific Islander Month!  The Boyfriend team has rounded up creators to follow, AAPI beauty-founded brands & additional resources. See below for our full features and make sure to follow Boyfriend for the weekly highlights! AAPI Creators to Follow: @sellyttn: A beauty photographer...

For our last spotlight, we’re featuring  Alisia Ford, former Nike executive and founder of Glory Skincare. Alisia created Glory Skincare after noticing a disconnect from the beauty industry and the representation of women of color. She sought to create a space where women like her could receive expert beauty advice. Glory...

Meet Kate Walsh NEW Boyfriend!  The Boyfriend Eau de Toilette is formulated with the same notes as the original Eau de Parfum but with a lighter concentration.   What is the difference between the Boyfriend Eau de Parfum & Eau de Toilette? While the original Boyfriend Eau de Parfum brings...

Today we’re spotlighting Chelsea Shukov and Jamie Grobecker, founders of Sugar Paper LA, high-end letterpress stationery with style. Sugar Paper LA was born in 2003 when Chelsea and Jamie were creating handmade letterpress for friends. As the inquire grew so did the business. Instead of heading online, they stayed focused...

In our next Women’s History Month Feature, we’re spotlighting Audrey Allen & Ashton Cameron founders of statement jewelry brand, Mountain & Moon. Inspired by their shared adventures, Audrey & Ashton created pieces that transcend, cultures, styles & eras. Created for women who love to make a statement and feel strong and sexy....

In honor of Women’s History Month, we will be highlighting some of our favorite Women Founders. Kicking things off with Joanna Vargas, it-esthetician and founder of Joanna Vargas Skincare. Known for her powerhouse refining and reshaping facials offered at her signature NYC + LA salons, Joanna Vargas products reflect her...