News

Join us in celebrating & uplifting the Latinx community during Hispanic Heritage Month (9/15-10/15). We are so inspired by Latinx culture and stories so over the next few weeks we will be highlighting the multiplicity of the Latinx community. Kicking things off, here are a few of our favorite Latinx-owned...

The outside is officially open & I can not be more excited to hop on Boyfriend’s blog to show you guys how to make one of my top favorite boozy drinks. AND, what I love most about it. It’s super easy to make. Treat yourself to a Paloma cocktail for...

Hey guys! Evan here, Boyfriend’s Lead Retention Marketing Manager. Kicking off our Happy Hour summer series to show you guys one of my favorites summer cocktails. Super easy and refreshing for the summer. Check out the recipe below and make sure to tag us @boyfriendperfume if you make it!  -Evan...

Hope you are all having a wonderful Pride Month so far! I’m proud to continue our celebration of love and equality where we explore the connection between fragrance and self-expression with LGBTQIA+ members of the Boyfriend Team. I’m so excited for you to meet Grayson Golden, who is just one...

Hi friends! Wishing you all a happy and love filled Pride Month from the Boyfriend Team and yours truly. This June, we want to celebrate love and equality by exploring the connection between fragrance and self-expression by speaking to our LGBTQIA+ team members on what pride means to them and...

Join us in spreading #asianjoy throughout Asian American Pacific Islander Month!  The Boyfriend team has rounded up creators to follow, AAPI beauty-founded brands & additional resources. See below for our full features and make sure to follow Boyfriend for the weekly highlights! AAPI Creators to Follow: @sellyttn: A beauty photographer...