Spread Asian Joy this AAPI month

Spread Asian Joy this AAPI month

Join us in spreading #asianjoy throughout Asian American Pacific Islander Month!  The Boyfriend team has rounded up creators to follow, AAPI beauty-founded brands & additional resources. See below for our full features and make sure to follow Boyfriend for the weekly highlights!

AAPI Creators to Follow:

@sellyttn: A beauty photographer and beauty creator all in one. Follow Selly for beautiful product-focused images & reviews on some of your favorite beauty items.

@overglowedit: Melanie is a beauty content creator with a focus on nail art, follow Melanie for the best nail inspo.

@chrishanxoxo: Chris is a beauty & fashion creator while also raising a beautiful baby girl. Follow Chris for beauty reviews, fashion inspo & mom life. 

@amyle.nails: You’ve probably run across Amy’s nail art pics while scrolling IG. Follow Amy for some major nail art inspo on natural nails. 

@cynthialions: Cynthia is a designer, photographer, and mom. Follow her for beauty content with a side of mom life.

@glowwithhava:  Ava is your go-to skincare expert. Follow her for the best skin care advice and so much more. 

@bondenavant: Amy is your skincare & hair expert. Follow Amy for skincare & haircare tips along with mom life.

@hybridhues: Reva is a creative director & stylist. Follow her for some major fashion inspo

AAPI Beauty-founded brands:

Amy Liu, Founder of Tower 28 Beauty: After struggling with sensitive skin & eczema her entire life Amy created Tower 28. A skincare line focused on creating products with ingredients that are good for you. 

Lauren Jin, Founder of Cle Cosmetics: Cle Cosmetics was born out of Lauren’s desire to create something for modern women. Products that are modern in their thinking & technology. Curated around the latest Korean beauty technology. 

David Yi, Founder of Good Light Beauty: David created the blog Very Goodlight in 2016, a space to have honest & open conversations about the beauty world. David has always focused on redefining notions of masculinity and that’s where Goodlight started- A skincare lined created as a response to the hyper-masculine/hyper-feminine divide in the beauty industry 


Deepica Mutyala, Founder of Live Tinted: Live Tinted started after a viral video of Deepica red lipstick hack which launched a digital community focused on inclusivity and diverse beauty. Their first product was 4-1 multi-task color corrector inspired by listening to their community’s number one beauty concern hyperpigmentation Now Live Tinted carries huesticks, hueglows & balm glosses.

Erica Choi, Founder of Superegg: Erica is a licensed esthetician, lifestyle influencer behind Egg Canvas & former VP of digital design behind Barneys New York. Superegg was founded based on Erica’s 3 biggest values eggs, beauty & balance.

Charlotte Cho, Founder of Soko Glam: Charlotte Cho created Soko Glam after her own experience in Korean Skincare. Through an online beauty marketplace, SokoGlam promotes that skincare should be enjoyable & that it’s an investment in your overall well-being

Alicia Yoon, Founder of Peach & Lily:   Alicia's love for skincare came from a personal experience dealing with eczema & problematic skin. After attending esthetician school in Korea & studying skincare ingredients Alicia founded Peach & Lily- a skincare line focused on Korean technology and ingredients to empower you to transform your own skin. 

AAPI Books to read:

If I Had Your Face by Frances Cha: A contemporary novel set in Seoul, Korea, about four young women making their way in a world defined by impossible standards of beauty

Minor Feelings: An Asian American Reckoning by Cathy Park Hong: A collection of essays where Hong examines what it means to be Asian American today.

Sansei and Sensibility by Karen Tei Yamashita: Classic tales transfer across boundaries and question what an inheritance―familial, cultural, emotional, artistic―really means.

Dear Girls: Intimate Tales, Untold Secrets & Advice for Living Your Best Life by Ali Wong: Untold stories & advice by Ali Wong to live your best life.

Girl Gone Viral by Alisha Rai: A modern romantic novel where a reclusive investor goes viral, shoving her into the world's spotlight—and into the arms of the bodyguard, she’s been pining for.

Deceit and Other Possibilities by Vanessa Hua: Vanessa Hua gives voice to immigrant families navigating a new America, tied to their ancestral and adopted homelands.

A Nail the Evening Hangs On by Monica Sok:  Monica Sok uses poetry to reshape a family’s memory about the Khmer Rouge regime a memory that is both real and imagined according to a child of refugees. 

The Empress of Salt and Fortune by Nghi Vo: A narrative about empire, storytelling, and the anger of women


APPI Podcast & Resources:

Misfortunecookiespodcast: A podcast where Asian Americans can share their mental health stories.

Self Evident: Asian American’s Stories: A podcast that aims to challenge assumptions about Asian Americans

PBS Asian Americans: A five-part documentary series on the history of Asians in America.

@stopasianhate: A coalition addressing anti-Asian hate amid the pandemic

@asianmentalhealthcollective⁣: `Building a community for Asian mental health support

@asianhealthservices⁣: A health center that serves 50,000 patients/year in English & 14 different languages.

@apimentalhealth: A community for APIs to redefine the mental health conversation