The following privacy policy outlines the types of information gathered by Digital Media Management, Inc. (“DMM,” “we,” “our,” or “us”) when you visit https://boyfriendperfume.com (the “Site”) and steps we take to safeguard it. DMM is located 5670 Wilshire Blvd, 11th Floor, Los Angeles, CA 90036, and is responsible for the content of the Site as well as the collection and management of user information.

This Policy was last updated on October 26, 2018.

DATA CONTROLLER

A “controller” is the legal entity which, alone or jointly with others, determines the purposes and means of the processing of personal data. DMM is the data controller for all data described by this policy.

DATA PROCESSOR

A “processor” is a legal entity or other body that processes data on behalf of the controller, as defined above. DMM uses various data processors with which we have data processing agreements.

INFORMATION COLLECTION, USE, ACCESS, and RETENTION.

Collection
We may collect data and personally identifiable information (hereinafter “data”) from you in a variety of ways, including, but not limited to, when you visit our Site, fill out a form, contact us by email or traditional mail, subscribe to our newsletter, make a purchase, and in connection with other activities, services, features or resources we make available in connection with our Site. You may be asked for, as appropriate, your name, email address, birth date, shipping address, payment information, and/or telephone number. You may also visit our Site without providing any information.

When you visit and/or interact with our Site, we collect limited data that the browser you used makes available automatically. This information includes the internet address of the computer or network you used to access our Site, the date, time, and page(s) you visited on our Site, the browser and operating system you used, and the referring page (the webpage that contained the link to one of our Site that you clicked on to get there). Once you leave our Sites, you have the right not to be followed. Please see our section below on cookies, where we identify the digital content we collect when you visit our Sites, some of which is necessary to properly navigate the Sites.


We have a legitimate interest in ensuring that our Site operates correctly and efficiently. To that end, we use the aggregated non-personal data and information from all users of our Site to measure server performance, analyze user traffic patterns, and improve the content of our Site and portions of our Site. We sometimes track the keywords that are entered into our search engines or through our Site to measure interest in specific topics and to improve the visitor experience on the Site.

We have a legitimate interest in communicating with you when you contact us, and will use your data to respond to you, including sending you important non-commercial emails, such as responses to customer service inquiries.

With your consent, we will use your e-mail address and/or other personal information to provide you with information we think you will be interested in, including company news and related product or service information, and marketing content. Even after you have agreed to receive such messages, you can let us know at any time if you would prefer not to receive any or all of this marketing/investor information by following the unsubscribe instructions in any email you receive from us or by sending an e-mail to info@boyfriendperfume.com that contains the email address you wish us to unsubscribe from our lists. As noted above, even if you opt out of receiving marketing messages, we will still send you important non-commercial messages, such as updates related to your purchases.

We have a legitimate interest in complying with our legal obligations. Accordingly, we may release user data if we believe in good faith that: the law or legal process requires it; we have received a valid subpoena, or exigent circumstances request from a law enforcement agency; or such release is necessary to protect our rights, property, or safety, or that of our respective affiliates, business partners, customers, or others.

DMM may also use third parties to process user data when it serves a legitimate business purpose (such as technical support). Our contracts with these third party processors require them to comply with the terms and the intent of this privacy policy, and make commercially reasonable efforts to safeguard your information.

Payments
When you make a purchase, we do not collect your payment information. We used companies specialized in collecting and processing your payment information, including Shopify.

Access
Pursuant to your reasonable request, we will provide you or a third-party you specify with a list of all of the personal data that DMM has collected, in a form that is portable to you. Depending upon your geographic location, we may charge a small fee to collect this information in a portable fashion. Similarly, upon your request, we will make corrections to our records of your personal data.

Retention/Deletion

As described above, some of the online services available through our Site allow you to provide personal data. This data is stored and processed in the United States. We keep your data only for as long as we have a legitimate business purpose, and only that data required for the particular purpose for which we collected the data. We will retain your data while you have an active relationship with DMM, including if you have signed up to receive our newsletter, opted in to receive marketing content, or affirmatively made requests of us that we, or our data processors, are fulfilling. We will maintain your data for one year after that relationship ends, unless you request that we delete your information prior to the expiration of that period, which you may do at any time following the instructions below. If DMM determines that it no longer requires your data for the purposes set forth above, including any legal purposes, it will delete your information without you making a request. If you would like us to delete all of your data (including any personal information gathered by our service providers) and/or place your name on our “do not contact” list, contact us at info@boyfriendperfume.com and request that your information be deleted and/or that you be placed on our “do not contact” list. Please note that because names may be similar, you must include in your request all associated email addresses and phone numbers (if any) that you wish to be deleted in the body of the email. We reserve the right to contact you for administrative purposes to request more information in order to assist us in completed your request. We may also send you a confirmation email, once we have deleted your information. We will make commercially reasonable efforts to delete your information within thirty days from our active files, provided, however, that we may retain—for legal compliance purposes only—your request and associated email in a hashed format so that we do not inadvertently restore your information to our database. Please note that requests to update your personal information may take up to one month. You may also request that we stop processing your information without deleting it, and we will comply within five days of receipt of such a request. Notwithstanding the above, DMM will retain your information indefinitely if it believes in good faith that it has a legal obligation to do so.

COOKIES

To help us serve you better, we collect information that identifies the computer or browser used to access our Site, as well as the user account associated with that computer/browser if you are logged in. Cookies are pieces of information placed in the settings of your web browser by a website server to identify your computer when you return to a website. Whenever a site welcomes you and tailors data to your specifications, it is reading a cookie left in your browser and identifying information that you may have registered during previous visits, such as your viewing preferences. Certain cookies placed by our Site do not collect any personal information, and are essential to provision of a functional website and/or app, which we have a legitimate interest in providing these are known as “Necessary Cookies” and include cookies that drive your navigation on our Site). The use of cookies is a standard practice among Internet websites and most Internet web browsers may be customized to reject cookies, to only accept or reject cookies by user intervention, or to delete cookies. However, some features may not function properly if all cookies are blocked, as discussed above. Necessary Cookies are required for functionality of the Site, and when you leave the Site’ environment, those cookies are no longer stored.

PRIVACY OF CHILDREN

The Site is a general audience website, intended for adult use. We do not market to, and do not knowingly collect any data from, children under sixteen (16) years of age. Children should always get permission from their parents before sending any personal information about themselves (such as their names, email addresses, and phone numbers) over the Internet, to us or to anyone else. We encourage you to become involved in your children's online experience, and to share your knowledge and experience with your young ones. If you’re under 16, please do not register for any of our services or provide us with any personally identifying information (such as your name, email address or phone number). Please contact our customer service department if you are aware of any personal information supplied to the Site by a child under the age of sixteen (16).

DO NOT TRACK

The Do-Not-Track Signal (“DNT”) is used by some web browsers to automatically request that a web application disable site tracking. Because the DNT often does not reflect the actual preferences of an individual consumer, our websites do not respond to the DNT. Instead, and in order to allow you to personalize your experience with our Site, you may elect not to receive marketing messages and/or have certain cookies placed on their browser, as discussed earlier in this Policy.

LINKS

Our Site may contain links to other sites. Those sites may have their own privacy policies, or no privacy policies at all. DMM is not responsible for the privacy practices employed by other sites and those other sites have not agreed to our privacy policy. DMM has no control over or responsibility for any unaffiliated third party sites or the content contained in them, and we provide these links solely for the convenience of our visitors. We do not sponsor, endorse, or otherwise recommend such sites or any products or services they may offer. In short, once you leave our Site, we are no longer responsible for the collection practices of the companies operating those sites.

SITE SECURITY

We take reasonable and appropriate security measures to protect unauthorized access, alteration or destruction of data located on and collected by our Site. Sensitive and private data exchange between the Site and their users happens over a SSL secured communication channel and is encrypted and protected with digital signatures. We exercise reasonable care to protect your non-public personal information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. While we strive to protect your non-public personal information, we cannot guarantee the security of any information you transmit to us or receive from us while it is in transit. Once we receive your personal information, we maintain physical, electronic and procedural safeguards to protect it.

POLICY CHANGES

We reserve the right, at our sole discretion, to change, modify, add, or remove any portion of this Privacy Policy, in whole or in part, at any time. Modification of changes to this policy will be disseminated via our Site. By using the Site you agree to be bound by any such revisions and should therefore periodically visit this page to determine the then current privacy policy to which you are bound.