Skip to main content
  • Afghanistan

    Afghanistan

    (AFN ؋)

  • Åland Islands

    Åland Islands

    (EUR €)

  • Albania

    Albania

    (ALL L)

  • Algeria

    Algeria

    (DZD د.ج)

  • Andorra

    Andorra

    (EUR €)

  • Angola

    Angola

    (USD $)

  • Anguilla

    Anguilla

    (XCD $)

  • Antigua & Barbuda

    Antigua & Barbuda

    (XCD $)

  • Argentina

    Argentina

    (USD $)

  • Armenia

    Armenia

    (AMD դր.)

  • Aruba

    Aruba

    (AWG ƒ)

  • Ascension Island

    Ascension Island

    (SHP £)

  • Australia

    Australia

    (AUD $)

  • Austria

    Austria

    (EUR €)

  • Azerbaijan

    Azerbaijan

    (AZN ₼)

  • Bahamas

    Bahamas

    (BSD $)

  • Bahrain

    Bahrain

    (USD $)

  • Bangladesh

    Bangladesh

    (BDT ৳)

  • Barbados

    Barbados

    (BBD $)

  • Belarus

    Belarus

    (USD $)

  • Belgium

    Belgium

    (EUR €)

  • Belize

    Belize

    (BZD $)

  • Benin

    Benin

    (XOF Fr)

  • Bermuda

    Bermuda

    (USD $)

  • Bhutan

    Bhutan

    (USD $)

  • Bolivia

    Bolivia

    (BOB Bs.)

  • Bosnia & Herzegovina

    Bosnia & Herzegovina

    (BAM КМ)

  • Botswana

    Botswana

    (BWP P)

  • Brazil

    Brazil

    (USD $)

  • British Indian Ocean Territory

    British Indian Ocean Territory

    (USD $)

  • British Virgin Islands

    British Virgin Islands

    (USD $)

  • Brunei

    Brunei

    (BND $)

  • Bulgaria

    Bulgaria

    (BGN лв.)

  • Burkina Faso

    Burkina Faso

    (XOF Fr)

  • Burundi

    Burundi

    (BIF Fr)

  • Cambodia

    Cambodia

    (KHR ៛)

  • Cameroon

    Cameroon

    (XAF Fr)

  • Canada

    Canada

    (CAD $)

  • Cape Verde

    Cape Verde

    (CVE $)

  • Caribbean Netherlands

    Caribbean Netherlands

    (USD $)

  • Cayman Islands

    Cayman Islands

    (KYD $)

  • Central African Republic

    Central African Republic

    (XAF Fr)

  • Chad

    Chad

    (XAF Fr)

  • Chile

    Chile

    (USD $)

  • China

    China

    (CNY ¥)

  • Christmas Island

    Christmas Island

    (AUD $)

  • Cocos (Keeling) Islands

    Cocos (Keeling) Islands

    (AUD $)

  • Colombia

    Colombia

    (USD $)

  • Comoros

    Comoros

    (KMF Fr)

  • Congo - Brazzaville

    Congo - Brazzaville

    (XAF Fr)

  • Congo - Kinshasa

    Congo - Kinshasa

    (CDF Fr)

  • Cook Islands

    Cook Islands

    (NZD $)

  • Costa Rica

    Costa Rica

    (CRC ₡)

  • Côte d’Ivoire

    Côte d’Ivoire

    (XOF Fr)

  • Croatia

    Croatia

    (EUR €)

  • Curaçao

    Curaçao

    (ANG ƒ)

  • Cyprus

    Cyprus

    (EUR €)

  • Czechia

    Czechia

    (CZK Kč)

  • Denmark

    Denmark

    (DKK kr.)

  • Djibouti

    Djibouti

    (DJF Fdj)

  • Dominica

    Dominica

    (XCD $)

  • Dominican Republic

    Dominican Republic

    (DOP $)

  • Ecuador

    Ecuador

    (USD $)

  • Egypt

    Egypt

    (EGP ج.م)

  • El Salvador

    El Salvador

    (USD $)

  • Equatorial Guinea

    Equatorial Guinea

    (XAF Fr)

  • Eritrea

    Eritrea

    (USD $)

  • Estonia

    Estonia

    (EUR €)

  • Eswatini

    Eswatini

    (USD $)

  • Ethiopia

    Ethiopia

    (ETB Br)

  • Falkland Islands

    Falkland Islands

    (FKP £)

  • Faroe Islands

    Faroe Islands

    (DKK kr.)

  • Fiji

    Fiji

    (FJD $)

  • Finland

    Finland

    (EUR €)

  • France

    France

    (EUR €)

  • French Guiana

    French Guiana

    (EUR €)

  • French Polynesia

    French Polynesia

    (XPF Fr)

  • French Southern Territories

    French Southern Territories

    (EUR €)

  • Gabon

    Gabon

    (XOF Fr)

  • Gambia

    Gambia

    (GMD D)

  • Georgia

    Georgia

    (USD $)

  • Germany

    Germany

    (EUR €)

  • Ghana

    Ghana

    (USD $)

  • Gibraltar

    Gibraltar

    (GBP £)

  • Greece

    Greece

    (EUR €)

  • Greenland

    Greenland

    (DKK kr.)

  • Grenada

    Grenada

    (XCD $)

  • Guadeloupe

    Guadeloupe

    (EUR €)

  • Guatemala

    Guatemala

    (GTQ Q)

  • Guernsey

    Guernsey

    (GBP £)

  • Guinea

    Guinea

    (GNF Fr)

  • Guinea-Bissau

    Guinea-Bissau

    (XOF Fr)

  • Guyana

    Guyana

    (GYD $)

  • Haiti

    Haiti

    (USD $)

  • Honduras

    Honduras

    (HNL L)

  • Hong Kong SAR

    Hong Kong SAR

    (HKD $)

  • Hungary

    Hungary

    (HUF Ft)

  • Iceland

    Iceland

    (ISK kr)

  • India

    India

    (INR ₹)

  • Indonesia

    Indonesia

    (IDR Rp)

  • Iraq

    Iraq

    (USD $)

  • Ireland

    Ireland

    (EUR €)

  • Isle of Man

    Isle of Man

    (GBP £)

  • Israel

    Israel

    (ILS ₪)

  • Italy

    Italy

    (EUR €)

  • Jamaica

    Jamaica

    (JMD $)

  • Japan

    Japan

    (JPY ¥)

  • Jersey

    Jersey

    (USD $)

  • Jordan

    Jordan

    (USD $)

  • Kazakhstan

    Kazakhstan

    (KZT 〒)

  • Kenya

    Kenya

    (KES KSh)

  • Kiribati

    Kiribati

    (USD $)

  • Kosovo

    Kosovo

    (EUR €)

  • Kuwait

    Kuwait

    (USD $)

  • Kyrgyzstan

    Kyrgyzstan

    (KGS som)

  • Laos

    Laos

    (LAK ₭)

  • Latvia

    Latvia

    (EUR €)

  • Lebanon

    Lebanon

    (LBP ل.ل)

  • Lesotho

    Lesotho

    (USD $)

  • Liberia

    Liberia

    (USD $)

  • Libya

    Libya

    (USD $)

  • Liechtenstein

    Liechtenstein

    (CHF CHF)

  • Lithuania

    Lithuania

    (EUR €)

  • Luxembourg

    Luxembourg

    (EUR €)

  • Macao SAR

    Macao SAR

    (MOP P)

  • Madagascar

    Madagascar

    (USD $)

  • Malawi

    Malawi

    (MWK MK)

  • Malaysia

    Malaysia

    (MYR RM)

  • Maldives

    Maldives

    (MVR MVR)

  • Mali

    Mali

    (XOF Fr)

  • Malta

    Malta

    (EUR €)

  • Martinique

    Martinique

    (EUR €)

  • Mauritania

    Mauritania

    (USD $)

  • Mauritius

    Mauritius

    (MUR ₨)

  • Mayotte

    Mayotte

    (EUR €)

  • Mexico

    Mexico

    (USD $)

  • Moldova

    Moldova

    (MDL L)

  • Monaco

    Monaco

    (EUR €)

  • Mongolia

    Mongolia

    (MNT ₮)

  • Montenegro

    Montenegro

    (EUR €)

  • Montserrat

    Montserrat

    (XCD $)

  • Morocco

    Morocco

    (MAD د.م.)

  • Mozambique

    Mozambique

    (USD $)

  • Myanmar (Burma)

    Myanmar (Burma)

    (MMK K)

  • Namibia

    Namibia

    (USD $)

  • Nauru

    Nauru

    (AUD $)

  • Nepal

    Nepal

    (NPR ₨)

  • Netherlands

    Netherlands

    (EUR €)

  • New Caledonia

    New Caledonia

    (XPF Fr)

  • New Zealand

    New Zealand

    (NZD $)

  • Nicaragua

    Nicaragua

    (NIO C$)

  • Niger

    Niger

    (XOF Fr)

  • Nigeria

    Nigeria

    (NGN ₦)

  • Niue

    Niue

    (NZD $)

  • Norfolk Island

    Norfolk Island

    (AUD $)

  • North Macedonia

    North Macedonia

    (MKD ден)

  • Norway

    Norway

    (USD $)

  • Oman

    Oman

    (USD $)

  • Pakistan

    Pakistan

    (PKR ₨)

  • Palestinian Territories

    Palestinian Territories

    (ILS ₪)

  • Panama

    Panama

    (USD $)

  • Papua New Guinea

    Papua New Guinea

    (PGK K)

  • Paraguay

    Paraguay

    (PYG ₲)

  • Peru

    Peru

    (PEN S/.)

  • Philippines

    Philippines

    (PHP ₱)

  • Pitcairn Islands

    Pitcairn Islands

    (NZD $)

  • Poland

    Poland

    (PLN zł)

  • Portugal

    Portugal

    (EUR €)

  • Qatar

    Qatar

    (QAR ر.ق)

  • Réunion

    Réunion

    (EUR €)

  • Romania

    Romania

    (RON Lei)

  • Russia

    Russia

    (USD $)

  • Rwanda

    Rwanda

    (RWF FRw)

  • Samoa

    Samoa

    (WST T)

  • San Marino

    San Marino

    (EUR €)

  • São Tomé & Príncipe

    São Tomé & Príncipe

    (STD Db)

  • Saudi Arabia

    Saudi Arabia

    (SAR ر.س)

  • Senegal

    Senegal

    (XOF Fr)

  • Serbia

    Serbia

    (RSD РСД)

  • Seychelles

    Seychelles

    (USD $)

  • Sierra Leone

    Sierra Leone

    (SLL Le)

  • Singapore

    Singapore

    (SGD $)

  • Sint Maarten

    Sint Maarten

    (ANG ƒ)

  • Slovakia

    Slovakia

    (EUR €)

  • Slovenia

    Slovenia

    (EUR €)

  • Solomon Islands

    Solomon Islands

    (SBD $)

  • Somalia

    Somalia

    (USD $)

  • South Africa

    South Africa

    (USD $)

  • South Georgia & South Sandwich Islands

    South Georgia & South Sandwich Islands

    (GBP £)

  • South Korea

    South Korea

    (KRW ₩)

  • South Sudan

    South Sudan

    (USD $)

  • Spain

    Spain

    (EUR €)

  • Sri Lanka

    Sri Lanka

    (LKR ₨)

  • St. Barthélemy

    St. Barthélemy

    (EUR €)

  • St. Helena

    St. Helena

    (SHP £)

  • St. Kitts & Nevis

    St. Kitts & Nevis

    (XCD $)

  • St. Lucia

    St. Lucia

    (XCD $)

  • St. Martin

    St. Martin

    (EUR €)

  • St. Pierre & Miquelon

    St. Pierre & Miquelon

    (EUR €)

  • St. Vincent & Grenadines

    St. Vincent & Grenadines

    (XCD $)

  • Sudan

    Sudan

    (USD $)

  • Suriname

    Suriname

    (USD $)

  • Svalbard & Jan Mayen

    Svalbard & Jan Mayen

    (USD $)

  • Sweden

    Sweden

    (SEK kr)

  • Switzerland

    Switzerland

    (CHF CHF)

  • Taiwan

    Taiwan

    (TWD $)

  • Tajikistan

    Tajikistan

    (TJS ЅМ)

  • Tanzania

    Tanzania

    (TZS Sh)

  • Thailand

    Thailand

    (THB ฿)

  • Timor-Leste

    Timor-Leste

    (USD $)

  • Togo

    Togo

    (XOF Fr)

  • Tokelau

    Tokelau

    (NZD $)

  • Tonga

    Tonga

    (TOP T$)

  • Trinidad & Tobago

    Trinidad & Tobago

    (TTD $)

  • Tristan da Cunha

    Tristan da Cunha

    (GBP £)

  • Tunisia

    Tunisia

    (USD $)

  • Türkiye

    Türkiye

    (USD $)

  • Turkmenistan

    Turkmenistan

    (USD $)

  • Turks & Caicos Islands

    Turks & Caicos Islands

    (USD $)

  • Tuvalu

    Tuvalu

    (AUD $)

  • U.S. Outlying Islands

    U.S. Outlying Islands

    (USD $)

  • Uganda

    Uganda

    (UGX USh)

  • Ukraine

    Ukraine

    (UAH ₴)

  • United Arab Emirates

    United Arab Emirates

    (AED د.إ)

  • United Kingdom

    United Kingdom

    (GBP £)

  • United States

    United States

    (USD $)

  • Uruguay

    Uruguay

    (UYU $)

  • Uzbekistan

    Uzbekistan

    (UZS )

  • Vanuatu

    Vanuatu

    (VUV Vt)

  • Vatican City

    Vatican City

    (EUR €)

  • Venezuela

    Venezuela

    (USD $)

  • Vietnam

    Vietnam

    (VND ₫)

  • Wallis & Futuna

    Wallis & Futuna

    (XPF Fr)

  • Western Sahara

    Western Sahara

    (MAD د.م.)

  • Yemen

    Yemen

    (YER ﷼)

  • Zambia

    Zambia

    (USD $)

  • Zimbabwe

    Zimbabwe

    (USD $)

Pride Month Series: Luigi Picarazzi

Pride Month Series: Luigi Picarazzi

Hi friends! Wishing you all a happy and love filled Pride Month from the Boyfriend Team and yours truly. This June, we want to celebrate love and equality by exploring the connection between fragrance and self-expression by speaking to our LGBTQIA+ team members on what pride means to them and how the concept of a signature scent has helped them express their own identity. Up first is our leader in charge, Luigi Picarazzi, the CEO and founder of Digital Media Management and partner at Boyfriend.

I first met Luigi Picarazzi around 2009 at the beginning of what I call the Twitter era! My publicist at the time was on the side of social media not really being a necessity and thought it was a flash in the pan, but they said “hey there is this one guy, Luigi, and his company Digital Media Management.” As soon as I met him, it was love at first sight. From the start, he was truly incredible with such foresight, and really helped me start to conquer the world of social media while I was in the midst of shooting Private Practice. He was always ahead of his time and started DMM with just 8 employees, and has since currently given around 200 employees and counting an amazing livelihood. 


Luigi saw and shared my vision for Boyfriend Perfume to be a digital direct-to-consumer brand and he really helped to collaborate the brand’s entire relaunch in a completely non-traditional way while engaging with fans in a new way all while maintaining Boyfriend’s elegance. As the business grew in it’s success, he was there with me every step of the way to help promote and expand with such incredible ideas. Not only did Luigi bring his expertise, but he brought with him a truly powerful team of experts that helped me take Boyfriend to the next level. 


It has been an epic ride, and I consider him one of my best friends, comrades, and business partners for life. I’m so excited for you to meet Luigi Picarazzi.


-Kate Walsh

 

Hi there.  My name is Luigi Picarazzi, and I am the President of Boyfriend and Kate's business partner.  I have worked with Kate ever since she launched Boyfriend over 10 years ago and partnered with her to bring the scent back to all of you that love it.  I am also a gay man, living in Los Angeles with his other "boyfriend" Vini.'

Pride for me is about increasing visibility of LGBTQIA+ individuals in the world, so that we can make it safer for those who are struggling with their sexuality to come out.  Pride is also a really beautiful time for me to connect with my community, whom I miss so much. 

 What I love about the Boyfriend brand we have created is that it stands for SELF LOVE, which connects very beautifully to Pride and the LGBTQIA+ community.  As the great RuPaul says "If you cant love yourself, how in the hell are you supposed to love somebody else (Can I get an Amen!)".  It's the love and acceptance of myself that was necessary before I was able to even consider love with someone else. 

Thanks to all of our customers, for not only supporting this small and mighty brand, but for supporting love and equality.  We feel how much love you have for this brand and we hope you feel the same amount for YOU!


 xo Luigi