Boyfriend Car Freshener Launch

Boyfriend Car Freshener Launch

The newest addition to our Boyfriend Collection is something that you can bring along for the ride, is always down to hang, and is inspired by the ones who mean the most to us  - you!


The idea for our new Boyfriend Car Freshener was born from Boyfriend Confidential, a members only Facebook group that all customers are eligible to join after making a purchase. We love how our community was involved in the process by making suggestions on the design and shape of our car freshener.


There are many different ways to use the car freshener, no car required. Lay a few in your drawers or hang in your closet so the aroma of Boyfriend greets you each time you open them,  Don’t forget to put one inside your gym bag to help combat the smell of those post work-out gym clothes. You can also leave a one under your pillows or bed sheets, so you wake up to your bed smelling great.


We’d love to see how you use your new Boyfriend Car Freshener, so be sure to tag us in your photos on Instagram.